KeraStraight has
evolved into Fabriq
Even more improved.
What's Different?
We've made a lot of changes, especially visually.
-
The Name
- Goodbye KeraStraight, hello Fabriq!
-
Improved Formulas
- Get even better results from our treatments
-
The Branding
- A whole new look
-
Product & Treatment Names
- Improved names for clarity.
-
Packaging
- Better packaging for sustainability.
-
Vegan-friendly
- So everyone can enjoy our treatments more!
-
More Sustainable
- Better for the environement
-
Environmentally Friendly
- Doing our bit for our planet
Why have we changed the name?
We wanted to make what we do, clearer. We don't want people to think the focus is on straightening hair.
We're about giving people the hair they want, whether it's enhancing the curl or having smoother & straighter hair. All while making it healthier, shinier, and more manageable too!
The Treatments have new names
Reset
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Intense Boost
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Looking after our planet
We are more socially conscious and want to do our bit for the environment.
So we're being more sustainable.
Recyclable Packaging
Vegan-friendly
Cruelty Free
| KeraStraight | Fabriq |
| Professional Products | |
| Pre-Treatment Cleanser | Zero |
| Pre-Treatment Spray | Regulate |
| Ultimate Treatment | Reset |
| Ultimate Booster | Turbo |
| Moisture Lock | Lock |
| Moisture Mask (pro) | Quick Fix - Rehydrate |
| Protien Mask (pro) | Quick Fix - Rebuild |
| Retail Products | |
| Volume Enhance Shampoo | Build Shampoo |
| Volume Enhance Conditioner | Build Conditioner |
| Protein Mask (Retail) | Build Mask |
| Moisture Enhance Shampoo | Hydrate Shampoo |
| Moisture Ehance Conditioner | Hydrate Conditioner |
| Moisture Mask (retail) | Hydrate Mask |